Unity Bank Customers Win N4mn in Cash Rewards
By Patience Ikpeme
Unity Bank Plc has announced that over 40 of its customers have collectively won N4 million in cash rewards through its ongoing loyalty programme in partnership with Cashtoken Rewards Africa.
The rewards were given to customers who actively utilized the bank’s digital platforms, including the UniFi mobile banking app, the *7799# USSD platform, and the Unity Bank Verve card for transactions.
The loyalty programme, launched in December 2023, aims to incentivize customers to adopt digital banking channels and improve overall customer satisfaction. Customers earn cash tokens for every transaction, which can be redeemed for cash prizes through monthly draws.
Eghomware Iyamu, Unity Bank’s Head of E-Business, expressed delight at the success of the programme, stating that it demonstrates the bank’s commitment to rewarding customer loyalty.
“We are excited to see our customers win over N4 million in cash rewards through our partnership with Cashtoken. This initiative demonstrates our commitment to recognizing and rewarding the loyalty of our customers,” Iyamu said.
Unity Bank encourages both new and existing customers to open accounts, utilize its digital platforms, and participate in the Cashtoken Rewards program for a chance to win cash prizes.
The bank’s robust electronic banking infrastructure, including ATMs, PoS terminals, and digital payment channels, supports seamless transactions across the country.
With this initiative, Unity Bank is positioning itself as a customer-centric bank that rewards loyalty and encourages digital banking adoption.
