BUA cement appreciates customers, with #WinWithTheKing promo
By Patience Ikpeme
In a bid to appreciate its customers and to promote sales and pave way for expansion, BUA Cement has launched it’s first ever promo #WinWithTheKing.
Speaking at the unveiling of the promo on Thursday in Abuja, the Managing Director of BUA Cement, Engr. Yusuf Haliru Binji, represented by Jacques Piekarski, the chief Financial Officer BUA cement, said there was no better time to reward its customers than now with this promo.
He said “the essence of this promo is to support our customers, to show how important they are to us and also in line with the future expansion of the company, we need to ensure that our customers are going to continue with us and in a way it’s to reward them”.
He went further to state that the promo was a way to sustain the company and continue to build strength.
Regarding the company’s expansion, Mr Binji said the company is “currently building two factories in Sokoto and Okpella in Edo state, this will add 6million tons from the beginning of next year, and we will have a total production capacity of 17million tons a day”.
“This will ensure that we are able to keep our customers by adding 6million tons daily to our production with our fully operational production lines by the first quarter of 2024 and also show we are the best” he added.
The promo is expected to run from 10th August till the 31st day of October (83) days with the star price being an MG5 executive salon car .
16 lucky winners will also emerge through a raffle draw process to win a million naira each
Also among prices to be won are TV sets, BUA branded T shirts, BUA bags of cement, tricycle for carrying cement, generators and Android phones.
Speaking at the event, Director marketing and sales Nasiru Ladan, stated that the main objective of this promo is to reward its loyal customers.
Nasiru continued by saying it is also a way to sustain the company during this low demand period and also increase brand visibility.
“In terms of eligibility, all the users of BUA cement are eligible, those exempted are BUA cement staffs, their relations, the vendors and all those who have a role to play in the organization of this sales promo. The target is the end users of BUA cement.
Nasiru also gave the assurance of more promos like this in the future to address various stakeholders in the company’s value chain.
